MEANINGFUL DESIGN
STARTS WITH 
A REASON 
AND CONTINUES 
WITH A PURPOSE. 

Introducing me.

Hi there. I am a branding and marketing professional with over 15 years of design agency experience. I decided to fly solo to provide a service proposition based on the skills, knowledge and industry insight I have gained working with an eclectic mix of clients in healthcare, FMCG, higher education, arts & culture and non-profit, to name a few.

I'm genuinely passionate about great design. I love the challenges a design brief provides, the process of working with talented people and the results of translating the complex into simple, yet effective design solutions.
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Knowing you.



I guess my greatest strength (as clients have told me!) is the ability to listen and immerse myself in their world from the off. I don't believe there are any stupid questions and I will ask and ask until I know who you are, what you are, and who your audience are.

The answers to these questions often replaces the 'what you want' with the 'what you need'.

Whoever the client, whatever the product or service and whoever the audience, everything needs to say something to someone, and I never lose sight of that.
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